Skills & Competencies for Top Sales and Marketing Executive

Top Sales and Marketing Executive job profile

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JOB SUMMARY for Top Sales and Marketing Executive

Plans and directs all aspects of an organization's marketing and sales policies, objectives, and initiatives.

JOB RESPONSIBILITIES for Top Sales and Marketing Executive

Directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Establishes short and long term sales goals and quotas in line with corporate objectives. Identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume.

Top Sales and Marketing Executive SALARY RANGE

BASE 50%
$316,156
TOTAL 50%
$428,364
Job Level
M06
Job Code
EX05000007
Education/Degree
Bachelor's Degree
Reports To
Top Management

Top Sales and Marketing Executive Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Top Sales and Marketing Executive skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Top Sales and Marketing Executive

1 Job Family Competencies – Marketing Function
Proficiency Level -3
Skill definition-Comprising of a set of marketing activities that are aimed to reach target customers and influence their buying decisions.
Level 1 Behaviors
(General Familiarity)
Explains the concepts of each component in marketing functions.
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Level 2 Behaviors
(Light Experience)
Collects materials needed for the development of marketing campaigns.
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Level 3 Behaviors
(Moderate Experience)
Identifies the best distribution channels to market our products and services.
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Level 4 Behaviors
(Extensive Experience)
Leads the development and execution of marketing plans to increase brand awareness.
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Level 5 Behaviors
(Mastery)
Develops and executes marketing strategies to achieve established business goals and objectives.
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2 Job Family Competencies – Marketing Strategy
Proficiency Level -5
Skill definition-Developing, implementing and assessing marketing plans, objectives and tactics to achieve competitive advantage.
Level 1 Behaviors
(General Familiarity)
Explains the differences between marketing strategy and marketing plan.
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Level 2 Behaviors
(Light Experience)
Participates in daily activities to support the development of marketing strategies.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with multifunctional teams to execute marketing plans and strategies.
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Level 4 Behaviors
(Extensive Experience)
Formulates a marketing strategy that aligns with our business priorities.
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Level 5 Behaviors
(Mastery)
Develops and executes digital campaigns to increase our web traffic.
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3 Top Sales and Marketing Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Sales and Marketing Executive
Proficiency Level - 4
5 Competency for - Top Sales and Marketing Executive
Proficiency Level - 5

16 soft skills or competencies (core competencies) for Top Sales and Marketing Executive

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
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2 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Describes own business unit's role in the production of our organization's P/S.
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Level 2 Behaviors
(Light Experience)
Outlines the main advantages of our business's main P/S.
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Level 3 Behaviors
(Moderate Experience)
Examines the products and services from the perspective of the customer.
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Level 4 Behaviors
(Extensive Experience)
Incorporates quantifiable evidence to prove that the value of the product is credible.
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Level 5 Behaviors
(Mastery)
Educates others on the structure and integration of cross-functional products or services.
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3 Top Sales and Marketing Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Sales and Marketing Executive
Proficiency Level - 4
5 Competency for - Top Sales and Marketing Executive
Proficiency Level - 5

Summary of Top Sales and Marketing Executive skills and competencies

There are 0 hard skills for Top Sales and Marketing Executive.
9 general skills for Top Sales and Marketing Executive, Marketing Function, Marketing Strategy, Business Development, etc.
16 soft skills for Top Sales and Marketing Executive, Business Acumen, Products And Services, Financial Acumen, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Top Sales and Marketing Executive, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Financial Acumen.

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